iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

Contents At Glance : 
Copyright
About the Author
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
Part I: Your Marketing Message
Chapter 1. Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?
Chapter 2. What Makes a Winning iPhone/iPad App?
Chapter 3. Identifying Your App’s Unique Value
Chapter 4. Identifying Your Target Audience
Chapter 5. Building Your App’s Total Message
Part II: Delivering Your Message
Chapter 6. Electronic Word of Mouth
Chapter 7. Using Social Media in Your App Marketing
Chapter 8. Timing Your Marketing Activities
Chapter 9. Getting the Word Out About Your Apps

Part III: Pricing Your iPhone/iPad App
Chapter 10. Pricing Your App
Chapter 11. Conducting an App Pricing Analysis
Chapter 12. Selling Value over Price
Chapter 13. Breaking into the App Store Top 100
Chapter 14. Level the Playing Field with a Free App
Chapter 15. The App Pricing Roller Coaster
Chapter 16. App Promotions and Cross-Selling
Chapter 17. Using iPhone/iPad Analytics
Part IV: Implement a Marketing Plan/Launch Your App
Chapter 18. Why Have a Marketing Plan?
Chapter 19. Components of an App Marketing Plan
Chapter 20. Marketing Essentials
Chapter 21. 25 Essential iPhone/iPad Marketing Activities
Chapter 22. Implementing Your Plan
Chapter 23. iPhone/iPad Apps for Corporate Marketing
Index
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Beginning iPad Development for iPhone Developers: Mastering the iPad SDK

Contents At Glance :  

Contents

About the Authors

About the Technical Reviewer

Acknowledgments

Preface

Welcome to the Paradigm Shift

Getting Started with iPad Development

Exploring the iPhone SDK’s New iPad Features

New Graphics Functionality

Using Core Text

Popovers

Video and Display Output

Split Views and Modal Modes

New Input Methods

Working with Documents

From iPhone to iPad

Additional Resources for iPad Development

Index

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iPhone SDK 3 Programming: Advanced Mobile Development for Apple iPhone and iPod Touch

Contents At Glance : 

Preface

1 Getting Started

2 Objective-C and Cocoa

3 Collections

4 Anatomy of an iPhone Application

5 TheView

6 Controls

7 View Controllers

8 Special-Purpose Views

9 TableView

10 File Management

11 Working with Databases

12 XML Processing

13 Location Awareness

14 Working with Devices

15 Internationalization

16 Custom UI Components

17 Advanced Networking

18 Working with the Address Book Database

19 Core Data

20 Undo Management

21 Copy and Paste

Appendices

References and Bibliography

Index

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Beginning Smartphone Web Development : Building Javascript, CSS, HTML and Ajax-Based Applications for iPhone, Android, Palm Pre, Blackberry, Windows Mobile and Nokia S60

 Contents at a Glance : 
Contents
About the Authors
About the Technical Reviewers
Acknowlegments
Introduction
Part I: Getting Started with Mobile Web Development
Chapter 1: Introduction to Mobile Web Development
Chapter 2: Set Up Your Mobile Web Development Environment                        
Part II: The Syntax of the Mobile Web
Chapter 3: Mobile Markup Languages
Chapter 4: Device Awareness and Content Adaptation
Chapter 5: Adding Interactivity with JavaScript and AJAX
Part III: Advanced Mobile Web Development Techniques
Chapter 6: Mobile Web Usability
Chapter 7: Enhancing Mobile Web Pages for Smartphone Browsers
Part IV: Deploying into the Mobile Ecosystem                                        
Chapter 8: Optimizing Mobile Markup                                                
Chapter 9: Validating Mobile Markup                                                
Chapter 10: Testing a Mobile Web Site                                              
Chapter 11: Deploying a Mobile Web Site                                            
Chapter 12: How to Play Well in the Mobile Ecosystem                                
Chapter 13: The Future of the Mobile Web                                            
Part V: Appendixes                                                                  
Appendix A: Sample User-Agents from Mobile Devices                                  
Appendix B: Sample Request Headers from Mobile Devices                              
Appendix C: Glossary                                                                
Appendix D: Case Study: Testing Mobile Browser Caching and Performance              
Index                    
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