Copyright
About the Author
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
Part I: Your Marketing Message
Chapter 1. Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?
Chapter 2. What Makes a Winning iPhone/iPad App?
Chapter 3. Identifying Your App’s Unique Value
Chapter 4. Identifying Your Target Audience
Chapter 5. Building Your App’s Total Message
Part II: Delivering Your Message
Chapter 6. Electronic Word of Mouth
Chapter 7. Using Social Media in Your App Marketing
Chapter 8. Timing Your Marketing Activities
Chapter 9. Getting the Word Out About Your Apps
Part III: Pricing Your iPhone/iPad App
Chapter 10. Pricing Your App
Chapter 11. Conducting an App Pricing Analysis
Chapter 12. Selling Value over Price
Chapter 13. Breaking into the App Store Top 100
Chapter 14. Level the Playing Field with a Free App
Chapter 15. The App Pricing Roller Coaster
Chapter 16. App Promotions and Cross-Selling
Chapter 17. Using iPhone/iPad Analytics
Part IV: Implement a Marketing Plan/Launch Your App
Chapter 18. Why Have a Marketing Plan?
Chapter 19. Components of an App Marketing Plan
Chapter 20. Marketing Essentials
Chapter 21. 25 Essential iPhone/iPad Marketing Activities
Chapter 22. Implementing Your Plan
Chapter 23. iPhone/iPad Apps for Corporate Marketing
Index
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