Search Engine Optimization - 2nd Edition - Bible

Contents At Glance: 
Introduction xvi
Part I Understanding SEO
Chapter 1: Search Engine Basics
Chapter 2: The Theory of Long Tail Search
Chapter 3: Creating an SEO Plan
Part II SEO Strategies
Chapter 4: Building Your Site for SEO
Chapter 5: Keywords and Your Web Site
Chapter 6: Pay-per-Click and SEO
Chapter 7: Maximizing Pay-per-Click Strategies
Chapter 8: Increasing Keyword Success
Chapter 9: Understanding and Using Campaign Targeting
Chapter 10: Managing Keyword and Pay-per-Click Campaigns
Chapter 11: Keyword Tools and Services
Chapter 12: Tagging Your Web Site
Chapter 13: The Content Piece of the Puzzle
Chapter 14: Using Communities to Improve SEO
Chapter 15: Understanding the Role of Links and Linking

Part III Optimizing Search Strategies
Chapter 16: Adding Your Site to Directories
Chapter 17: Pay-for-Inclusion Services
Chapter 18: Robots, Spiders, and Crawlers
Chapter 19: The Truth About SEO Spam
Chapter 20: Adding Social-Media Optimization
Chapter 21: Mobile Search Engine Optimization
Chapter 22: Monetizing Traffic As an SEO Strategy
Chapter 23: Plugging in to SEO
Chapter 24: Automated Optimization
Part IV Maintaining SEO
Chapter 25: SEO Beyond the Launch
Chapter 26: Analyzing Success
Part V Appendices
Appendix A: Optimization for Major Search Engines
Appendix B: Industry Interviews
Appendix C: SEO Software, Tools, and Resources
Appendix D: Worksheets
Glossary
Index
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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

Contents At Glance : 
Copyright
About the Author
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
Part I: Your Marketing Message
Chapter 1. Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?
Chapter 2. What Makes a Winning iPhone/iPad App?
Chapter 3. Identifying Your App’s Unique Value
Chapter 4. Identifying Your Target Audience
Chapter 5. Building Your App’s Total Message
Part II: Delivering Your Message
Chapter 6. Electronic Word of Mouth
Chapter 7. Using Social Media in Your App Marketing
Chapter 8. Timing Your Marketing Activities
Chapter 9. Getting the Word Out About Your Apps

Part III: Pricing Your iPhone/iPad App
Chapter 10. Pricing Your App
Chapter 11. Conducting an App Pricing Analysis
Chapter 12. Selling Value over Price
Chapter 13. Breaking into the App Store Top 100
Chapter 14. Level the Playing Field with a Free App
Chapter 15. The App Pricing Roller Coaster
Chapter 16. App Promotions and Cross-Selling
Chapter 17. Using iPhone/iPad Analytics
Part IV: Implement a Marketing Plan/Launch Your App
Chapter 18. Why Have a Marketing Plan?
Chapter 19. Components of an App Marketing Plan
Chapter 20. Marketing Essentials
Chapter 21. 25 Essential iPhone/iPad Marketing Activities
Chapter 22. Implementing Your Plan
Chapter 23. iPhone/iPad Apps for Corporate Marketing
Index
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Beginning iPad Development for iPhone Developers: Mastering the iPad SDK

Contents At Glance :  

Contents

About the Authors

About the Technical Reviewer

Acknowledgments

Preface

Welcome to the Paradigm Shift

Getting Started with iPad Development

Exploring the iPhone SDK’s New iPad Features

New Graphics Functionality

Using Core Text

Popovers

Video and Display Output

Split Views and Modal Modes

New Input Methods

Working with Documents

From iPhone to iPad

Additional Resources for iPad Development

Index

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iPhone SDK 3 Programming: Advanced Mobile Development for Apple iPhone and iPod Touch

Contents At Glance : 

Preface

1 Getting Started

2 Objective-C and Cocoa

3 Collections

4 Anatomy of an iPhone Application

5 TheView

6 Controls

7 View Controllers

8 Special-Purpose Views

9 TableView

10 File Management

11 Working with Databases

12 XML Processing

13 Location Awareness

14 Working with Devices

15 Internationalization

16 Custom UI Components

17 Advanced Networking

18 Working with the Address Book Database

19 Core Data

20 Undo Management

21 Copy and Paste

Appendices

References and Bibliography

Index

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Beginning Smartphone Web Development : Building Javascript, CSS, HTML and Ajax-Based Applications for iPhone, Android, Palm Pre, Blackberry, Windows Mobile and Nokia S60

 Contents at a Glance : 
Contents
About the Authors
About the Technical Reviewers
Acknowlegments
Introduction
Part I: Getting Started with Mobile Web Development
Chapter 1: Introduction to Mobile Web Development
Chapter 2: Set Up Your Mobile Web Development Environment                        
Part II: The Syntax of the Mobile Web
Chapter 3: Mobile Markup Languages
Chapter 4: Device Awareness and Content Adaptation
Chapter 5: Adding Interactivity with JavaScript and AJAX
Part III: Advanced Mobile Web Development Techniques
Chapter 6: Mobile Web Usability
Chapter 7: Enhancing Mobile Web Pages for Smartphone Browsers
Part IV: Deploying into the Mobile Ecosystem                                        
Chapter 8: Optimizing Mobile Markup                                                
Chapter 9: Validating Mobile Markup                                                
Chapter 10: Testing a Mobile Web Site                                              
Chapter 11: Deploying a Mobile Web Site                                            
Chapter 12: How to Play Well in the Mobile Ecosystem                                
Chapter 13: The Future of the Mobile Web                                            
Part V: Appendixes                                                                  
Appendix A: Sample User-Agents from Mobile Devices                                  
Appendix B: Sample Request Headers from Mobile Devices                              
Appendix C: Glossary                                                                
Appendix D: Case Study: Testing Mobile Browser Caching and Performance              
Index                    
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Getting Started with iPhone SDK, Android and others: Mobile Application Development

Table of Contents : 
Using 3G Mobile Applications for Entertainment and Business
Purposes
Getting Information on Mashup Applications Projects for iPhone
and T-Mobile
Trends in Mobile Software Development Using Client or Web
Based Applications
How to Reduce the Cost of Mobile Application Development
Projects?
Important Steps in Getting Price Quotes for a Large-scale
Wireless Consumer Application
Steps to Finding the Right Web Application Development
Outsourcing Company
Mobile Application Extensions Hold the Keys to Full ISP
Integration
Types of Mobile Application Development in the Enterprise that
Can Improve Business Processes
Choosing Between Python and J ME for Developing Mobile
Phone Applications

Android and the Cellular Carriers: Making Changes in the
History of Mobile Communication
The Skill Set of Developer Determines the Best Mobile
Development Framework for Cross-platform Applications
Google Takes a Step towards Becoming the Next Operating
System Company
A System for Displaying Mobile Ads: Are Operators Interested?
Question of the Moment: Is the Digital Divide Getting Smaller?
Choosing between Global or Local Maps for Windows Mobile
development
Steps to Gain a Foothold in the Wireless Application
Development Market
Important Aspects of Design Documents for an Application
Development Project
Android: A Viable Business Opportunity within Your Reach
Best Information to Recommend a Mobile GPS Application
Development Company
The iPhone Application Model: Making Mobile Computing
Smarter
Future of Mobile App Development: Gearing Towards Cross
Platform and Fully Integrated Mobile Software
Learning on Mobile Devices Can Revolutionize the Educational
System
A Three Step Mobile Device Testing
Is There a Single Mobile Development Platform that Developers
Should Use?
Mobile Applications Will Be the Next Killer App
Adobe Flash Lite -- Competitive Mobile Software
The Criticism that Hit the Android Mobile Software
A Software Technology called ItsNat
The Progress of a Microbrowser-based Mobile Phone
What Mobile Application Developers Do?
The Best and Effective Ways towards Mobile Marketing
The Structure of the Python Programming Language
TagsMe: The Amazing Mobile Application Technology at
Present
Top 3 Things to Remember about Windows Mobile Application
Development
Android: The Revolutionary Mobile Software
BREW: The Emerging Software Technology in the Mobile
Industry
Dissecting J ME as the Tool for Mobile Software Development
Mobile App Development: A Lead to a Navigated Future
The Secrets of an Effective Mobile Application Development
Tool
The Fast Evolution of Mobile Software impacting the Mobile
Technology
The Positive Results of the SMS Integration with Web
Application
WAP Technology: Set to Invade the Mobile Industry
Does Developing Mobile Application Need Responsibility?
Develop Mobile Applications for Web Use: Ease of Use
Important
There's Business in Mobile Application
Open Source Mobile Applications in Demand
The Popularity of Symbian Application Development
Develop Mobile Application: Make It Useful
J ME: Ideal for Mobile Applications Development
What Mobile Application Platform Do Developers Use?
Why Mobile Application Testing Is Important
Wireless Application Development Bring in More Fun and
Useful Services
Tools for Developing Mobile Applications
Mobile Developers: Building Mobile Applications is a Tough Job
Mobile Development, Mobile Platforms, and Users’ Options
A Preface for Mobile Programming
NET Mobile Presentation
Mobile Database: an Overview
Mobile Developers’ Community Braves the Challenges
Mobile Device Development of Applications
Mobile Software Development at Its Peak
Mobile and Wireless Application Developers
Finding the Right Provider of Application Development and
Continuation Services
Ways on How to Select a Mobile Platform
The Best Books about Mobile Computing and Digital
Communication
Ways on How to Select a Mobile Platform
Clever Web Developer Avoids the Mistakes in Windows Mobile
Development
Opera Mini: The Most Distinguished Java Application for Mobile
Phones
Mobile Application Architecture Guide Provided by Intel’s
Genius
Introducing the Two Great Books about Mobile Phone
Programming
Ways on How to Select a Mobile Platform
Jonathan Knudsen Provides Clear and Comprehensive Wireless
Development Tutorial
Why the Application API Was Created?
The Benefits of Web based Application Development
JAR Mobile Software Online
NET Application Developer and the Task Ahead
The Various Benefits of Database Administration with Pocket PC
Advantages of Open Application Source Code
The Various JAR Mobile Games Online
Skills for Mobile Game Development
The Benefits of NET Development
Understanding SDK
Using the Help of an Application Example
Applications in Mobile Phones
The Importance of Using Application Tutorials
Mobile Phone Applications: Which Mobile Phone Application
are You?
Windows Mobile Applications Made Easy
Application Examples: Ask if it Works on the Mobile
Application Tutorial: Don’t Throw the PDA
A Closer Look at the Sony Ericsson Mobile
Application Framework: Application Improvements
PDA Software Development: Developments in PDA
Understanding the Net Compact Framework
Flash Lite in comparison with other Analogous Platforms
Java ME: The Most Popular Application Platform for Mobile
Phones
Lazarus: The Free Software for Everyone
The Stages in a Mobile Application Development
The Palm OS and its Key Features
Pocket PC and its Interesting Evolution
The Origins of the Symbian Operating Systems
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Introducing Google's Mobile Development Platform : Hello Android

Contents At Glance :
Acknowledgments
Changes
Preface
I Introducing Android
1 Quick Start
2 Key Concepts
II Android Basics
3 Designing the User Interface
4 Exploring 2D Graphics
5 Multimedia
6 Storing Local Data
III Beyond The Basics
7 The Connected World
8 Locating and Sensing
9 Putting SQL to Work
10 3D Graphics in OpenGL
IV Appendixes
A Java vs The Android Language and APIs
B Hello, Widget
C Publising to the Android Market
D Bibliography
Index

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jQuery UI 1.7 The User Interface Library for jQuery

Contents At Glance:

Preface

Chapter 1: Introducing jQuery UI

Chapter 2: The CSS Framework

Chapter 3: Tabs

Chapter 4: The Accordion Widget

Chapter 5: The Dialog

Chapter 6: Slider

Chapter 7: Datepicker

Chapter 8: Progressbar

Chapter 9: Drag and Drop

Chapter 10: Resizing

Chapter 11: Selecting

Chapter 12: Sorting

Chapter 13: UI Effects

Index

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Unlocking Android

Contents At Glance:
PART 1 WHAT IS ANDROID? — THE BIG PICTURE
1  Targeting Android 
2  Development environment 
PART 2 EXERCISING THE ANDROID SDK
3  User interfaces
4  Intents and services
5  Storing and retrieving data
6  Networking and web services
7  Telephony
8  Notifications and alarms
9  Graphics and animation
10  Multimedia
11  Location, location, location
PART 3 ANDROID APPLICATIONS
12  Putting it all together–the Field Service Application
13  Hacking Android



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Expert Service-Oriented Architecture in C# 2005, Second Edition

Contents At Glance :
About the Authors
About the Technical Reviewers
Acknowledgments
Introduction
CHAPTER 1 Introducing Service-Oriented Architecture
CHAPTER 2 The Web Services Description Language
CHAPTER 3 Design Patterns for Building Message-Oriented
Web Services                                                  
CHAPTER 4 Design Patterns for Building Service-Oriented
Web Services                                                  
CHAPTER 5 Web Services Enhancements
CHAPTER 6 Secure Web Services with WS-Security
CHAPTER 7 Extended Web Services Security with WS-Security
and WS-Secure Conversation                                  
CHAPTER 8 SOAP Messages: Addressing, Messaging, and Routing          
CHAPTER 9 Beyond WSE 30: Looking Ahead to Windows Communication
Foundation (WCF)                                             
APPENDIX References                                                   
INDEX    


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Expert C# 2005 Business Objects Second Edition (Expert)

Contents At Glance :
About the Technical Reviewers
Acknowledgments
Introduction
CHAPTER 1 Distributed Architecture
CHAPTER 2 Framework Design
CHAPTER 3 Business Framework Implementation
CHAPTER 4 Data Access and Security
CHAPTER 5 Completing the Framework
CHAPTER 6 Object-Oriented Application Design
CHAPTER 7 Using the CSLA NET Base Classes
CHAPTER 8 Business Object Implementation
CHAPTER 9 Windows Forms UI
CHAPTER 10 Web Forms UI
CHAPTER 11 Web Services Interface
CHAPTER 12 Implementing Remote Data Portal Hosts
INDEX

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Programming Microsoft LINQ in Microsoft .NET Framework 4

Content At Glance :
Part I LINQ Foundations
1 LINQ Introduction 
2 LINQ Syntax Fundamentals                                     
3 LINQ to Objects                   
Part II LINQ to Relational
4 Choosing Between LINQ to SQL and LINQ to Entities 
5 LINQ to SQL: Querying Data      
6 LINQ to SQL: Managing Data  
7 LINQ to SQL: Modeling Data and Tools 
8 LINQ to Entities: Modeling Data with Entity Framework
9 LINQ to Entities: Querying Data                      
10 LINQ to Entities: Managing Data   
Part III LINQ to XML
11 LINQ to DataSet                                 
12 LINQ to XML: Managing the XML Infoset   
13 LINQ to XML: Querying Nodes               
Part IV Advanced LINQ
14 Inside Expression Trees                       
15 Extending LINQ               
16 Parallelism and Asynchronous Processing   

17 Other LINQ Implementations                      
Part V Applied LINQ
18 LINQ in a Multitier Solution  
19 LINQ Data Binding


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Beginning CSS Web Development: From Novice to Professional

Contents At Glance :
Foreword
About the Author
About the Technical Reviewers
About the Foreword Writer
Acknowledgments
Introduction
PART 1    Get to Know CSS
CHAPTER 1 Getting Started
CHAPTER 2 Core Concepts of CSS
CHAPTER 3 CSS Building Blocks
CHAPTER 4 Text
CHAPTER 5 Color, Backgrounds, and Images
CHAPTER 6 Lists
CHAPTER 7 Links
CHAPTER 8 Tables and Definition Lists
CHAPTER 9 Forms
PART 2    Logical Layouts
CHAPTER 10 Layout Basics
CHAPTER 11 Classic Layouts
CHAPTER 12 Layout Manipulation
CHAPTER 13 The Journey from Layout to Template
CHAPTER 14 Usability and Accessibility Enhancements
CHAPTER 15 Tips, Tricks, and Troubles
CHAPTER 16 Case Study: The Dead Goods
APPENDIX CSS Reference
INDEX



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Android Essentials

Contents At Glance :
Chapter 1: Introduction
What You Need to Know to Start
How to Best Use This Book 
Getting Started 
The Android Project
Running, Debugging, and Causing General Mayhem
Chapter 2: The Application 
Getting Active 
Creating the Intent Receiver
Who Do You Want to Humiliate Today?  
Moving Data in Android 
Part of This Balanced Breakfast 
Chapter 3: User Interface 
Easy and Fast, the XML Layout
Waking Up the Widgets
Custom UI Rendering with the Canvas
Using the User Interface
Chapter 4: Location, Location, Location 
Where Am I? 

Google Maps
Chapter 5: Taking Android Out for a Walk
Loading a List from the Web 
Making a List and Checking It
The Next Step 
Looking Back 
Chapter 6: Tying on a Bow  
The Making of an Application
Other Sources of Information 
It’s Time to Stop Reading and Start Helping
Copyright


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Professional ASP.NET MVC 2

Contents At Glance :
Foreword                                                                
inTroduCTion                                                            
ChaPTer 1 NerdDinner 
ChaPTer 2 Model-View-Controller and ASP NET 
ChaPTer 3 ASP NET > ASP NET MVC 
ChaPTer 4 Routes and URLs 
ChaPTer 5 Controllers 
ChaPTer 6 Views 
ChaPTer 7 AJAX 
ChaPTer 8 Filters 
ChaPTer 9 Securing Your Application 
ChaPTer 10 Test Driven Development with ASP NET MVC 
ChaPTer 11 Testable Design Patterns 
ChaPTer 12 Best of Both Worlds: Web Forms and MVC Together 
ChaPTer 13 What’s New in ASP NET MVC 2



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Professional ASP.NET MVC Framework

Contents At Glance :

About the Author                                                             
About the Technical Reviewer                                                     
Acknowledgments                                                               
Introduction                                                                      
PART 1 Introducing ASPNET MVC
CHAPTER 1 What’s the Big Idea?
CHAPTER 2 Your First ASPNET MVC Application
CHAPTER 3 Prerequisites                                                  
CHAPTER 4 SportsStore: A Real Application
CHAPTER 5 SportsStore: Navigation and Shopping Cart
CHAPTER 6 SportsStore: Administration and Final Enhancements          
PART 2 ASPNET MVC in Detail
CHAPTER 7 Overview of ASPNET MVC Projects
CHAPTER 8 URLs and Routing
CHAPTER 9 Controllers and Actions
CHAPTER 10 Views                                                         
CHAPTER 11 Data Entry                                                     
CHAPTER 12 Ajax and Client Scripting                                       
CHAPTER 13 Security and Vulnerability                                      
CHAPTER 14 Deployment                                                  
CHAPTER 15 ASPNET Platform Features                                    
CHAPTER 16 Combining MVC and WebForms                                
INDEX                              



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Programming Microsoft ASP.NET MVC

Contents at a Glance :
Part I The Programming Paradigm
1 Goals of ASPNET MVC and Motivation for Its Development
2 The Runtime Environment
3 The MVC Pattern and Beyond
Part II The Core of ASPNET MVC
4 Inside Controllers
5 Inside Views
6 Inside Models
Part III Programming Features
7 Data Entry in ASPNET MVC
8 The ASPNET MVC Infrastructure
9 AJAX Capabilities
10 Testability and Unit Testing
11 Customizing ASPNET MVC



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ASP.NET MVC 2 In Action

Contents At Glance :
PART 1 HIGH-SPEED FUNDAMENTALS 
1  High-speed beginner ramp-up
2  Presentation model 
3  View fundamentals 
4  Controller basics 
5  Consuming third-party components 
6  Hosting ASPNET MVC applications 
7  Leveraging existing ASPNET features 
PART 2 JOURNEYMAN TECHNIQUES
8  Domain model 
9  Extending the controller 
10  Advanced view techniques 
11  Security 
12  Ajax in ASPNET MVC 
13  Controller factories 
14  Model binders and value providers 
15  Validation 
PART 3 MASTERING ASPNET MVC 

16  Routing 
17  Deployment techniques 
18  Mapping with AutoMapper 
19  Lightweight controllers 
20  Full system testing 
21  Organization with areas 
22  Portable areas 
23  Data access with NHibernate 
PART 4 CROSS-CUTTING ADVANCED TOPICS
24  Debugging routes 
25  Customizing Visual Studio for ASPNET MVC 
26  Testing practices 
27  Recipe: creating an autocomplete text box 


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Pro Entity Framework 4.0 (Expert's Voice in .NET)

Contents at Glance :
Contents 
About the Authors
About the Technical Reviewers
Acknowledgments
 Chapter 1: Introducing the ADONET 4.0 Entity Framework
 Chapter 2: The Entity Data Model 
 Chapter 3: The Entity Data Model Inside and Out
 Chapter 4: Querying the EDM 
 Chapter 5: Working with Entities
 Chapter 6: Stored Procedures and the EDM
 Chapter 7: Relationships and Associations
 Chapter 8: T4 Code Generation
 Chapter 9: Model-First Development
 Chapter 10: Code-Only Development
 Chapter 11: N-tier Development with WCF Data Services
 Chapter 12: Performance Tuning and Exception Handling
 Chapter 13: Data Binding with the Entity Framework
 Index

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The Android Developer's Cookbook: Building Applications with the Android SDK (Developer's Library)

Contents At Glance :

1 Overview of Android 

2 Application Basics: Activities and Intents 

3 Threads, Services, Receivers, and Alerts 

4 User Interface Layout 

5 User Interface Events

6 Multimedia Techniques 

7 Hardware Interface 

8 Networking 

9 Data Storage Methods 

10 Location-Based Services 

11 Advanced Android Development 

12 Debugging 

Index

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