Android Apps Marketing: Secrets to Selling Your Android App

Contents At Glance :
Introduction
I Your Marketing Message
1 Your Android App Marketing Strategy: Grand Slam
or Base Hits?
2 What Makes for a Winning App?
3 Identifying Your App’s Unique Value
4 Identifying Your Target Audience
5 Building Your App’s Total Message
II Delivering Your Message
6 Electronic Word of Mouth
7 Using Social Media in Your App Marketing
8 Timing Your Marketing Activities
9 Getting the Word Out About Your App
III Pricing Your Android App
10 Pricing Your App
11 Conducting an App Pricing Analysis
12 Selling Value over Price
13 Breaking into the Android Market Top Paid Apps
14 Level the Playing Field with a Free App
15 The App Pricing Rollercoaster
16 App Promotions and Cross-Selling

17 Using Android Analytics
IV Implement a Marketing Plan/Launch Your App
18 Why Have a Marketing Plan?
19 Components of an App Marketing Plan
20 Marketing Essentials
21 Twenty-Five Essential Android Marketing Activities
22 Implementing Your Plan
23 Android Apps for Corporate Marketing
A Competitive Worksheet
Index
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