Search Engine Optimization - 2nd Edition - Bible

Contents At Glance: 
Introduction xvi
Part I Understanding SEO
Chapter 1: Search Engine Basics
Chapter 2: The Theory of Long Tail Search
Chapter 3: Creating an SEO Plan
Part II SEO Strategies
Chapter 4: Building Your Site for SEO
Chapter 5: Keywords and Your Web Site
Chapter 6: Pay-per-Click and SEO
Chapter 7: Maximizing Pay-per-Click Strategies
Chapter 8: Increasing Keyword Success
Chapter 9: Understanding and Using Campaign Targeting
Chapter 10: Managing Keyword and Pay-per-Click Campaigns
Chapter 11: Keyword Tools and Services
Chapter 12: Tagging Your Web Site
Chapter 13: The Content Piece of the Puzzle
Chapter 14: Using Communities to Improve SEO
Chapter 15: Understanding the Role of Links and Linking

Part III Optimizing Search Strategies
Chapter 16: Adding Your Site to Directories
Chapter 17: Pay-for-Inclusion Services
Chapter 18: Robots, Spiders, and Crawlers
Chapter 19: The Truth About SEO Spam
Chapter 20: Adding Social-Media Optimization
Chapter 21: Mobile Search Engine Optimization
Chapter 22: Monetizing Traffic As an SEO Strategy
Chapter 23: Plugging in to SEO
Chapter 24: Automated Optimization
Part IV Maintaining SEO
Chapter 25: SEO Beyond the Launch
Chapter 26: Analyzing Success
Part V Appendices
Appendix A: Optimization for Major Search Engines
Appendix B: Industry Interviews
Appendix C: SEO Software, Tools, and Resources
Appendix D: Worksheets
Glossary
Index
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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

Contents At Glance : 
Copyright
About the Author
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
Part I: Your Marketing Message
Chapter 1. Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?
Chapter 2. What Makes a Winning iPhone/iPad App?
Chapter 3. Identifying Your App’s Unique Value
Chapter 4. Identifying Your Target Audience
Chapter 5. Building Your App’s Total Message
Part II: Delivering Your Message
Chapter 6. Electronic Word of Mouth
Chapter 7. Using Social Media in Your App Marketing
Chapter 8. Timing Your Marketing Activities
Chapter 9. Getting the Word Out About Your Apps

Part III: Pricing Your iPhone/iPad App
Chapter 10. Pricing Your App
Chapter 11. Conducting an App Pricing Analysis
Chapter 12. Selling Value over Price
Chapter 13. Breaking into the App Store Top 100
Chapter 14. Level the Playing Field with a Free App
Chapter 15. The App Pricing Roller Coaster
Chapter 16. App Promotions and Cross-Selling
Chapter 17. Using iPhone/iPad Analytics
Part IV: Implement a Marketing Plan/Launch Your App
Chapter 18. Why Have a Marketing Plan?
Chapter 19. Components of an App Marketing Plan
Chapter 20. Marketing Essentials
Chapter 21. 25 Essential iPhone/iPad Marketing Activities
Chapter 22. Implementing Your Plan
Chapter 23. iPhone/iPad Apps for Corporate Marketing
Index
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Beginning iPad Development for iPhone Developers: Mastering the iPad SDK

Contents At Glance :  

Contents

About the Authors

About the Technical Reviewer

Acknowledgments

Preface

Welcome to the Paradigm Shift

Getting Started with iPad Development

Exploring the iPhone SDK’s New iPad Features

New Graphics Functionality

Using Core Text

Popovers

Video and Display Output

Split Views and Modal Modes

New Input Methods

Working with Documents

From iPhone to iPad

Additional Resources for iPad Development

Index

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